With your website up and running it can sometimes be pretty hard to get any feedback on whether or not it is doing a good job and maintaining a strong presence online. Do people even visit it often? What pages are working well and which ones are not? With so many worries and questions over this Google has come up with an extremely powerful tool to help relieve some of these constant worries.
Google Analytics is a tool that tracks and documents all of the traffic (people coming and going on your site) on your site and even records where these leads and people are coming from and how they got to your site. Google analytics can even track how long a visitor has been on your site and tells you how many people have “converted” (meaning they have completed a transaction or fulfilled an action on your site such as filling out a form or clicking through links). How can Google Analytics accomplish all this and more through your site though? Is this a service one has to pay for? For Google Analytics it is a free tool to use and actually tracks everything through your website using a tracking code or a portion of code that you can copy and paste into the <head> section of your website. With this piece of code your Google Analytics account will begin to gather information and chart everything for you.
For a novice of Google Analytics it can seem confusing and overwhelming to have all of this information displayed for you at once. It is because of this that you should take the time to explore what Google Analytics has to offer and go through all of the sections such as the Behavior section that shows you how engaged users get and the speed of your site, or the Acquisitions section that shows you the referrals your site gets and where exactly your audience is primarily coming from. With this understanding of your demographic and what pages and content seem to be the most popular you will be able to truly grow your site and appeal even more to your audience in a way that will positively impact your online presence. Check out even more information here on how to get the most out of Google Analytics or even go and walk through the Google Analytics courses in Google Academy for free to also receive even more knowledge and a more in depth breakdown of each individual section as well. Should you need consultation or assistance with managing your account for Google Analytics for your website then please don’t hesitate to call us here at RCS!
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