Email marketing can be a difficult task to master, as there is no one size fits all solution. Several companies struggle finding the appropriate amount of emails to send per month while others have a hard time finding the best days and times to send them. Some businesses find success in sending email campaigns and newsletters four times a week to their clients, and others only see a positive response when they send out their emails once a month. However, even with how drastically different business’ email marketing strategies can be, there are a handful of tips and tricks that are utilized throughout most campaigns that can be easily integrated into your next email blast.
Whether you’re a beginner or an expert with email campaigns it is important to keep watch of the trends often tracked with emails. For example when marketing via email first really started to get some traction and getting popular it was advised to only send emails Tuesday through Thursday, otherwise no one would bother opening your campaign. Now however, it has been seen that email blasts should be sent out Tuesday through Thursday and Sunday. Sunday has recently become a new highly suggested email day as many individuals take that day to prepare for the new workweek, catch up on emails, and read through everything so Monday will not be as frantic.
Keeping an eye on trends like the one mentioned above can help to guide professionals and individuals just starting out. If you are a beginner here are a few tips to help get you started:
1. Choose what days you’re going to send your campaigns and how often. Keeping in mind of the recent statistics of email campaigns, this means picking either Sunday and/or Tuesday through Thursday to send it on consistently.
2. Next you will need to write your content. Keeping it brief and concise for readers is strongly recommended, as people often will not want to take the time to read a lengthy email at work.
3. Create a subject line under160 characters. Having a clear and brief subject line will make your email less likely to be ignored or bounced from mailbox servers as well.
4. Decide what to put in the From subject line in the email. The From portion should either be your name or the company name. Putting your own name allows the email to feel more personal, but putting your company’s name lets your email feel more professional.
5. For inside the email, inserting the prospects name in the greeting to create a more personal touch to the campaign is recommended, but inside the actual content be careful about getting too friendly too quickly with the prospect. Do not over use their name or speak in an overly casual manner as that can trigger a red flag for a phishing email in the readers mind.
If you have any questions, want more suggestions, or desire consultation on how to approach marketing specifically for your business then feel free to call or contact RCS and we will be happy to assist you in any way we can!
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