For online presence and visibility it is important for businesses to create accounts and allow them to be seen and present on various search directories and social media platforms. However because of the abundance of platforms and directories that are out there it can be hard to maintain it all and ensure everything is consistent and says the same information. It is a crucial factor in your websites SEO strength for it to have this consistent information across all of these sites. But why? RCS is here to answer that question.
Moz is a program online that actually rates the authority and trustworthiness of your website for others to see and for search engines to register and use for ranking. So how does one get scored even for Moz and become a trustworthy site with good authority? Believe it or not it has to deal with all of the social media platforms and search directories that your site is represented on. The more visible your site is on trustworthy sites, such as Yelp and Facebook, the more authority your site gains. However should these profiles on these sites you’ve made be incomplete or inconsistent with information then your trust and authority score will go down as Moz will be unable to determine what your real information is and will not be able to entirely trust an incomplete profile.
All of this is good to know but should you get ranked poorly then how will you know where the inconsistencies lie and what to fix? This is where Moz’s real strengths shine. Moz.com will actually scan your website and show you exactly how it is seen through the internet and then show you on what sites your information is either lacking, needs updating, or needs to be added.
Now improving your Moz score to improve your presence online will take time and some patience as you may need to go to various sites to either claim your business and update information or to just take the time to maintain all of your accounts. There are companies that can do all of this for you, but for a small business it can be extremely pricey and is often much easier and far more affordable to simply handle it themselves. Should you ever need assistance or more guidance with this, we here at RCS are always ready and willing to help in any way we can! Remember to be patient and to keep a record of all of your accounts so that you will be able to update and access information when you need to!
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